Syntonics Branding Photography
byAMT directed a selection of the lifestyle photography, as well photographed the white background photography for the new Syntonics branding and packaging design created by FormNation.
Syntonics, is a holistic hair care system that was founded on the blending of science and nature and combines the very best from both nature and developments in science to treat hair from the inside out. Our focus for this project was to create a design that tells this story. We did this by turning their identity into a more modern, refreshed version of a scientific botanical illustration book. Using vintage apothecary images in softer color palettes to allow the beauty to shine through juxtaposed with bold typography creates a sophisticated, young and vibrant look for the new design. FormNation is taking care of the total rebrand, including packaging, collateral, corporate identity and their digital presence.
Work done: Creative Direction / Pack Shots