KeraCare Brand Research
In colaboration with design consultancy FormNation, Alissia Melka-Teichroew worked on the re-brand for haircare brand KeraCare® as well as it’s new retail brand KC. Focussing on what the essence of the current brand is, but also where it wants to be. What it will be in the future. What are it’s strengths which they can build upon.
This brand established in the 80’s is one of the golden eggs for mother company Avlon. The rebrand therefore is walking a thin line between current and future customer base. This project is part of a complete overhaul of their identity consisting of all packaging, tradeshow booth, collateral, website and even there social media and photography.
Work done:
• Brand Research
• Concept & Moodboards
• Design & Packaging Strategy
• Packaging Design Concepts
• Packaging Sourcing
Client
KeraCare
